6 Ways Entrepreneurs Can Successfully Brand Themselves

6 Ways Entrepreneurs Can Successfully Brand Themselves

Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business. Over the last few years, branding has gone on from being an additional responsibility to one of the top priorities in marketing a business. The reason being: Customers are looking for more than just a product. They’re looking for a personable brand to buy from. This is why it has…

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“Eddinz Bani” reacts to Mr Eazi’s tweet! Says “The beauty of Naija Sounds lies in her natural instinct”

“Eddinz Bani” reacts to Mr Eazi’s tweet! Says “The beauty of Naija Sounds lies in her natural instinct”

Mr Eazi recently moved to Nigeria having lived in Ghana since 2007. Although Nigerian music is a major force in Africa, “the new bounce is Ghana,” he said. “Ghana’s influence on present day “Naija Sound” cannot be over emphasized. Naija music is & has been a major force affecting the entire African scene. Quality, riddim, business,” the artiste tweeted earlier today. It has been a trending discussion nationwide on Twitter and the butt of jokes,…

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Open Letter To The Nigerian Entertainment Industry

Open Letter To The Nigerian Entertainment Industry

I used to say, “I pray my child doesn’t grow to become an entertainer”. It’s not a noble cause, no serious county grows or rides on the back of jokes, music and merry without tangible value. In the table of men, entertainment is on the menu after what they actually came for. It’s profitable business beyond reasonable doubt till you do a balance score card assessment with cause and effect on our value system and…

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Can the Tech Ecosystem develop without steady power supply?

Can the Tech Ecosystem develop without steady power supply?

Thankfully, I’ve been quite successful in my craft but one behind-the-scene question is, would my result have been different, if I had not diverted funds meant for a car to acquire an inverter system? Without realizing it back then that singular move was a game changer, it meant I could afford to stay in the trenches a little longer without the heavy burden of fueling a generator but the reality is that how many startups…

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So I Rise (By Fanente)

So I Rise (By Fanente)

By Fanen Acho CEO, Medleypark Limited Smoke, dust, dirt, sweat, blood, tears and all I come with all of me to hid this nagging call Re-merge with the tempest of a dragon’s fury And the gentility of a dove in full glory My glories shine through, my strengths revealed So I rise My fears face their nemesis, my darkness no more concealed No more to retreat from my constant battles Or deny my infrequent victories…

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The Mark Zuckerberg fever and the power of endorsement!

The Mark Zuckerberg fever and the power of endorsement!

It’s no longer news that Mark Zuckerberg was in Lagos, Nigeria, and a lot has been said on different platforms concerning his visit. Sincerely, I was quite excited, especially awed by his simplicity. No noise, no political adverts, and no body guards? It was breath taking and also refreshing, so much that there are many people like me who are praying that endowed Nigerians can draw a cue from his personality. On Wednesday, 31st of…

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Judgment Day for Former LASAA Boss at Poster Awards

Judgment Day for Former LASAA Boss at Poster Awards

Former Lagos State Signage and Advertisement Agency (LASAA), boss, Makanjuola Alabi was the object of intense verbal attack from aggrieved members of the Association of Outdoor Advertisers of Nigeria, during the recently held 10th OAAN Poster Awards 2016 at Eko Hotels and Suit Lagos. Makanjuola who was the first Managing Director of the regulatory agency was blamed by several OAAN members at the meeting for institutionalizing the reign of terror against OOH operators during his…

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Jumia’s Branded House: A Not so Brilliant Move

Jumia’s Branded House: A Not so Brilliant Move

Jumia made a bold leap into the Nigerian market in 2012 with the sole aim of redefining retail shopping in the country. This action engendered mixed feelings among many, as futurists applauded the unprecedented move into an untested space with skeptics holding a different opinion. The skeptics did have a point knowing that since the inception of mankind, change hasn’t always been a good friend. Drilling down to a country like Nigeria that is deeply…

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Can Coca-Cola Really Survive these Marauding Underdogs?

Can Coca-Cola Really Survive these Marauding Underdogs?

Written by Olutokun Emmanuel So here am I, wittingly musing which is going to happen first: A drastic reduction in the price of the dollar, circulation of fuel in the country or a change in Coca Cola Nigeria’s marketing strategy. Coca cola is by far one of the most successful brand in the history of marketing. Since Pemberton discovered the magic recipe, coke continues to play in a second to none market, doling out campaigns…

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A Storm of Change: Business Resilience, Rebuilding and Recovery

A Storm of Change: Business Resilience, Rebuilding and Recovery

by Betsie Gambel Public Relations Professional August 29, 2015 marks the 10th anniversary of Hurricane Katrina. In many ways, Katrina was a blessing to New Orleans. How many times does a city get the chance to re-brand itself? In essence, New Orleans was given a blank slate. The result? New Orleans 2015 is very different from New Orleans 2005. In fact, for New Orleanians, time is characterized by either “pre- or post Katrina.” While New Orleans…

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